The
Magic Of
Basketball™

Championing Women From the Courts to the Boardrooms

Brampton Honey Badgers and The Magic of Basketball™ Announce Strategic Partnership to Champion Girls and Women in Sport

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The Magic of Basketball™ brand is more than a platform.

The Magic of Basketball™ is a purpose-driven sports organization focused on empowering girls and women to harness their potential as leaders of the future— from the courts to the boardrooms. Basketball is our methodology, and by growing the game, we aim to build a new generation of leaders and changemakers in sports, business, and society. Through innovative basketball programming, events, and strategic partnerships, building a brand that champions equity, leadership, and growth in both sport and business.

Get to know us

The Magic of Basketball™ Official Media Launch

The official launch for The Magic of Basketball™ garnered significant media attention, reaching national audiences through several media outlets such as CTV, CBC, City News, CP24, and an exclusive segment that aired on NBA TV.

Influential guest speakers, including Leader of the Ontario Liberal Party, Bonnie Crombie, MP Adam Van Koeverden, and Raptors superfan Nav Bhatia, and Michael Bartlett, Chief Executive Officer, Canada Basketball, came through, making the launch something truly special.

Experiences

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Girls Skills Camp

Led by 2x Olympian, WNBA star, entrepreneur, and author---Kayla Alexander---this camp is all about elevating female athletes, both on and off the court. Get ready for a game-changing experience with top-notch coaching, life lessons that stick and the boost you need to play with confidence. Join us to elevate your game, build relationships with mentors, and thrive like never before.

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"The Magic of Basketball Girls camp is what I want every young girl to have access to growing up. A safe place for girls to have fun, learn, grow and challenge themselves both on and off the court." - Kayla Alexander

Nothing but Next

Step into the magic of basketball with 'Nothing But Next,' where hoops culture meets music, fashion, sneakers, art, and more. We're teaming up with brands that live and breathe basketball to spotlight amazing women and support female-led businesses.

Our first event kicked off, in partnership with Makeway, North America's first women's sneaker boutique fully run by women. The event featured WNBA star and two-time Olympian Bridget Carleton, along with the inspirational Savanna Hamilton, Raptors sideline reporter and host of SWISH: Inside the WNBA.

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The first edition, in collaboration with Makeway, featured WNBA player and 2x Olympian Bridget Carleton, hosted by Savanna Hamilton, Raptors sideline reporter and SWISH host on NBA TV."

Celebrating Women’s Empowerment Night

To celebrate the Raptors' Women's Empowerment Night, The Magic of Basketball™ threw a pre-game event for high school girls, their families and coaches. Attendees got to watch the Raptors shoot around and hear from WNBA player, Olympian, and TSN analyst---Kia Nurse. They also had the chance to snap pics with a Raptors player and meet sports commentators Kayla Grey and Jack Armstrong.

The Magic of Basketball was one of the women-led organizations recognized and celebrated during the game with a video presentation on the jumbotron game, and also made a special appearance on their TikTok Crunch Time Live.

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